How to Deliver the Ultimate Customer Experience and Grow Your Small Business Faster (and Cheaper!)

A session by Tyler Lessard
VP, Marketing, Vidyard

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About this session

Your customers now expect to research, evaluate, try, and in many cases, buy without the need to engage in lengthy sales calls. They're looking for self-serve, friction-free buying experiences where THEY remain in control (and no, they don't want to 'book a meeting with sales'). Meanwhile, building personal relationships with late stage opportunities and existing clients is critical to earning their trust, increasing close rates, and maximizing retention.

In this new world, on-demand video content can help your marketing, sales, and account management teams deliver wow-worthy customer experiences that reduce friction while building more personal relationships. Join Tyler to see real examples of how other businesses are doing it today, and how you can create inexpensive video content for each stage of the buyer's journey to attract, engage, and convert more customers, faster.

Tyler Lessard

Hundreds of years (well, at least 6) immersed in the world of video for business. Author, speaker, podcast host, and chalk talker on all things video marketing and video selling.

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